Project Details:
EDS area-encompassing marketing slogan. The effort would consist of a new logo/color scheme to be used in conjunction with existing place names. This might consist of such things as:

• Marketing website
• New signage utilizing the unified color scheme Adapted signage (as in: “Welcome to Brentwood: a Corridor Community) or adding an extension above existing road signs that identifies the area as part of the “Corridor Communities”

Project Rationale:
A good branding strategy can help the EDS communities shift perceptions of the area. The branding strategy will unify all of the positive efforts going on in our communities, and will help crystallize the notion that this area is moving in a positive direction. When people see that slogan or color scheme, they’ll associate it with the positive changes.